and loyalty however is not proportional (Kotler, Keller, 2009, p71 so businesses must. Having satisfied customers just arent good enough. It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. This makes research perhaps the most fundamental thing in providing good customer care. No, they are absolutely not and they are enormously show more content, customer loyalty is much harder to obtain that customer service satisfaction. However this can have the knock-on effect of call handlers rushing calls and processing people rather than serving them.
A free business essay on the subject of good customer care - view, print and downl oad to help you with your studies. Free customer service papers, essays, and research papers. Customer Service - 389 Words.
Every employee must be aware of their companys customer care values and be empowered with the knowledge, resources and skills to provide excellent customer care. Good customer care is about understanding and meeting customers needs and expectations. . I found that having satisfied customers does not mean you are doing a good job. Words: 500 - Pages:. Most companies have a customer services team who will be responsible for dealing with customer complaints and queries. Its essential that companies or businesses today listen to their customers.
Also when you have difficult customers how do you achieve customer satisfaction? Show more content, discover What the Customer Wants. Another way to build loyalty is to treat your employees so well that they treat your customers well. Focus groups, surveys and testing panels are good ways to get to understand the customer and what it is that they need and expect. Are our systems and processes built around our needs or the customers?
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